Date: Tuesday, March 16, 2010
Morning Session: “Obama after Year One – Are you Still Stimulated?”
University of Wisconsin-Madison Professor Menzie Chinn (Department of Economics and LaFollette School of Public Affairs) will discuss the federal government’s policy responses to the economic crisis, including:
– monetary and fiscal policy
– proposals for new financial regulations
– the harmonization of international financial policy and trade policy
– housing, energy, and industrial policy
Networking Lunch
Afternoon Session: “Maintaining Brand Consistency in a Global Market”
Today’s international marketplace is incredibly competitive and globalizing a brand is a serious challenge. Companies must determine which brand characteristics apply in different markets, and which need to be localized. Linda Gorchels, Director of Executive Marketing Education at the Wisconsin School of Business, will outline how the most successful global brands develop relationships with a diverse range of consumers to create lasting brand value. This will be accompanied by the ‘real life’ global branding efforts of a Wisconsin company.
Visit http://www.mitaweb.org/Events.shtml for more details and registration.
Schedule: 8:30am to 3:00pm
Location:
Fluno Center for Executive Education, 601 University Avenue, Madison, WI 53715-1035
601 University Avenue
Madison, WI 53715-1035
Parking: http://exed.wisc.edu/fluno/1parking.htm
Directions: http://exed.wisc.edu/fluno/1location.htm
Cost:
$40 for MITA/ICE members; $50 for non-members
Contact:
Stanley Pfrang, (608) 267-0639
stanley.pfrang@wisconsin.gov
http://www.mitaweb.org/Events.shtml
