Red Mango: Award-winning frozen yogurt retailer Red Mango to officially open first Wisconsin store in Madison with free fro-yo February 13

CONTACT: Mikaela Balfany

(414) 276-6237

mbalfany@zeppos.com

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“Go Red For Women” with Red Mango and the American Heart Association Valentine’s Day Weekend

MADISON (February 8, 2010) – Grab your spoons and prepare your taste buds, as Red Mango, the fastest-growing retailer of all-natural nonfat frozen yogurt, celebrates the grand opening of its first Wisconsin store at 627 State Street in Madison on Saturday, February 13. All guests and their Valentine’s sweethearts will receive a free small Original yogurt with one topping from 11 a.m. to 2 p.m. that day, and the first 100 customers will also receive a free Red Mango gift bag. Customers will also be able to help support the fight against heart disease by making donations to the American Heart Association’s “Go Red For Women” campaign.

“Our all-natural, award-winning frozen yogurt lets customers indulge in a guilt-free treat that is truly healthy and delicious,” said Dan Kim, president and CEO of Red Mango. “We are confident that once Madisonians taste Red Mango frozen yogurt, they will taste the difference and make it part of their lifestyle.”

Red Mango frozen yogurt is available in four unique, gratifying and delicious flavors — Original, Pomegranate by POM Wonderful®, and Tangomonium™ (a proprietary citrus blend), as well as the seasonal flavor (currently Cocoa), all under 100 calories per serving. Healthy, natural toppings include fresh fruit, nuts and granola, and fun toppings like Fruity Pebbles® and Cap’n Crunch®. Red Mango also offers the first line of probiotic iced teas.

Red Mango’s commitment to providing healthy, natural food is important, according to the American Heart Association, which promotes healthy eating.

“One in three American adults has one or more types of cardiovascular disease, yet more than 80 percent of cardiovascular disease can be prevented with diet, exercise and occasionally medication. More than half of those directly affected with heart disease are women,” said Marni Brown, Madison area “Go Red For Women” director. “We are thrilled to have community support behind our life-saving mission by a new health and natural food-based business like Red Mango.”

Red Mango is 100 percent natural, contains no fat and is certified gluten-free and kosher. Unlike many other frozen yogurts, Red Mango is made by licensed dairy manufacturers in the U.S., the same way real yogurt is made. Because of this differentiating factor, it offers a deliciously authentic natural flavor with all of the benefits of yogurt, such as calcium, protein and a significant amount of live and active cultures (also known as probiotics). In 2009, Red Mango began fortifying its yogurt with GanedenBC30®, a patented strain of probiotic shown to help support and regulate the immune and digestive systems.

For more information about Red Mango’s delicious, all-natural frozen yogurt and treats, please visit http://www.redmangousa.com or its Facebook page, http://www.facebook.com/redmango.

About Red Mango:

Red Mango, the fastest growing retailer of all-natural, nonfat frozen yogurt, opened its first U.S. store in July 2007 in Los Angeles and has since celebrated more than 60 store openings across Arizona, California, Hawaii, Illinois, Indiana, Ohio, Nevada, New Jersey, New York, Minnesota, Texas, Utah, Washington and Wisconsin. Red Mango received Nation’s Restaurant News’ 2009 “Hot Concepts!” award and has been named the best frozen yogurt in Los Angeles, Seattle, Las Vegas, Chicago, Utah and New York by independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat, gluten-free and packed with beneficial live and active probiotic cultures that support a healthy immune and digestive system. Red Mango’s frozen yogurt has been certified by the National Yogurt Association’s Live and Active Culture Seal for meeting the required criteria for healthy frozen yogurt. Additionally, Red Mango recently introduced the first iced teas fortified with probiotics.

Red Mango’s investors include CIC Advantage Holdings, LLC, a holding company formed by CIC Partners and leading retail restaurant operators to invest in and add value to multi unit retail companies. For more information about Red Mango, please visit http://www.redmangousa.com. For franchising information, please visit http://www.redmangofranchising.com or call 214-871-6865.

About Go Red For Women

Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is largely preventable. We encourage women and the men who love them to embrace the cause. For more information please visit http://www.GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). Go Red For Women is sponsored nationally by Macy’s and Merck and locally sponsored by the Madison Goes Red exclusive sponsor, UW Health.