Joseph Freed and Associates: Hot Mama to open at Hilldale

Contact: Jayne Carr Thompson

312-658-0445

jthompson@jaynethompson.com

Chicago –– Hot Mama, the celebrated source of contemporary fashion for moms and moms-to-be, today announced its 14th store will open in spring 2010 at Hilldale Mall in Madison.

Founded in Edina, Minnesota by Megan and Michael Tamte in 2004, Hot Mama, its fashion items and its internet site, shopmama.com, have been noted in magazines such as InStyle, Real Simple, Self, Pregnancy & Newborn, Minnesota Monthly, Twin Cities Metro, Chicago and Mpls StPaul.

Hot Mama is built around the theme of motherhood. Megan and Michael created an upscale boutique that nurtures, encourages and supports mothers, while offering only the most contemporary clothing to the fashion-forward mom.

Megan Tamte and her team of buyers search the globe for clothing, jewelry and accessories that make women look and feel beautiful. For those who are pregnant, Hot Mama offers today’s hottest maternity fashions.

“We are very excited to open our first Wisconsin store at Hilldale in Madison. We know our shoppers are there and we look forward to serving them,” Megan Tamte said.

“We welcome Hot Mama to Hilldale Mall and are delighted to bring another strong retailer into the Madison marketplace. We think their arrival will strengthen Hilldale’s appeal to this vital market segment in Madison and south-central Wisconsin,” said Pam Brady-Ferrara, vice president of leasing at Joseph Freed and Associates.

Hot Mama will take 2,200 square feet next to Title Nine, a store for active women.

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About Joseph Freed and Associates LLC

Joseph Freed and Associates LLC is an entrepreneurial real estate company that develops, acquires and operates retail and mixed-use properties nationally. The company is dedicated to long-term value creation, environmental responsibility and sustainable development. It has developed over 24 million square feet of retail, residential and office space and currently has over 10 million square feet of space in operation or in development in over 40 projects. For more information, visit the company’s website at http://www.josephfreed.com.