Peterbilt Wisconsin: Hosts an industry icon

Contact:

Chelsea Hoffman

Peterbilt Wisconsin & Illinois/JX Enterprises, Inc.

Phone: 262.513.6457

Fax: 262.574.9945

( Madison , Wis .) – Alex Debogorski has one of the most trying and dangerous jobs in the trucking industry, he drives tens of thousands of pounds over frozen lakes each winter. Alex, made famous from the show “Ice Road Truckers” on the History Channel, will be joining Peterbilt Wisconsin at the 2009 Wisconsin Truck Expo. The expo will be held on Wednesday, October 28 at the Alliant Energy Center in Madison, Wis. from 1 p.m. thru 9 p.m. Alex will be available beginning at 6 p.m. to meet fans and fellow drivers.

In addition to presenting Alex at the expo, Peterbilt Wisconsin will be unveiling the new Peterbilt Model 337. This is the first Model 337 featured in the area. This model went into production in early October and features a brand new interior, providing additional driver visibility and comfort. The unit featured at the expo is equipped with 2010 Selective Catalytic Reduction (SCR) engine technology. This technology further reduces the amount of emissions produced by a truck, improving its environmental impact. The emissions from this technology reduce the NOx emissions from the 2007 EPA standard of 1.2g/bhp-hr to the 2010 standard of 0.2g/bhp-hr. These new emissions standards will take effect on January 1, 2010.

The 2009 Wisconsin Truck Expo is the Wisconsin Motor Carriers Association (WMCA) annual meeting. According to Tom Howells, President of WMCA, “the Wisconsin Truck Expo provides people in the trucking industry with the opportunity to visit with over 60 exhibitors who will be displaying the latest technology and services available”

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Peterbilt Wisconsin & Illinois are subsidiary companies of JX Enterprises, based in Waukesha, WI. The organization operates a full service network of eleven heavy and medium-duty Peterbilt truck dealerships in Wisconsin and Illinois. The company is committed to partnering with its customers to provide a one-stop-shop including a full array of sales, financing, leasing, rental, integrated parts support and service solutions for the transportation industry. For additional information, please visit http://www.JXE.com.