Limited media passes available – Monday, October 26
WHAT: Media are invited to attend SPLASH!, an event celebrating water conservation and craft brewing where special guest Jake Leinenkugel will address attendees on the brewery’s dedication to brewing distinct, delicious craft beers, with a continued focus on water conservation and preservation. This evening reception will be held Monday, October 26, 2009 from 5-8:00 p.m. and is a part of the events making up the Great Lakes Craft Brewers & Water Conservation Conference. Please confirm with a media contact identified above to reserve a media pass.
Representing Leinenkugel brewery’s deep history with community and environmental involvements, Mr. Leinenkugel will share how his brewery operations team has reduced water consumption per barrel of beer produced by 35 percent over the past eight years by finding ways to conserve and reuse water. Other topics will include specific examples of the Leinenkugel brewery’s efforts for water conservation and protection, minimizing energy and carbon impact and making a difference in the Northwoods community.
In addition to special guest Jake Leinenkugel, the SPLASH! event features representatives from leading conservation groups, artisan cheesemakers with sustainable operations and other craft brewers. Online registration and more conference details are available at:
http://www.conserve-greatlakes.com.
WHEN: Monday, October 26
5:00 p.m. – 8:00 p.m.
WHERE: Discovery World Museum,
Pier Wisconsin,
Milwaukee, WI
WHO: Jake Leinenkugel – President, Jacob Leinenkugel Brewing Company
MEDIA OPPORTUNITIES – CALL CONTACT BELOW UPON ARRIVAL
* Interviews on the spot with Jake Leinenkugel on his brewery’s water conservation and other environmental initiatives
* Footage of SPLASH! event including craft beer and cheese tastings and attendance from several conservation groups
* Shots of the Pilot House in the Discovery World museum, located on Pier Wisconsin right on Lake Michigan
Media Contacts:
(Interview scheduling)
Lucy Leety-Wheeler
lwheeler@digcommunications.com
312-577-1765
(Conference questions)
Lucy Saunders
lucysaunders@mac.com
414-828.5243
