Coakley Brothers: Announces “One To One” give back initiative

Follow-up Contacts:

Peggy Coakley, President & CEO, Coakley Brothers, (414) 278-7060

Jim McVeigh, Whole Hog Productions, (414) 347 0444 or jim@wholehogpro.com

Peggy Coakley, President & CEO, Coakley Brothers announces the launch of the “One To One” Give Back Initiative.

“To commemorate Coakley Brothers 121 years in business, we decided to launch an initiative that would challenge our employees and partners to get involved in a “give back” program. Simply put, we intend to participate in 121 activities that will make a difference to the lives of people in the Greater Milwaukee area.” Peggy Coakley, President & CEO, Coakley Brothers.

The activities will range from sponsorship of events to employee participation in local non-profit efforts and neighborhood initiatives. Every individual in the company from the executives to warehouse will be challenged to decide how they will make a difference and contribute to the “One To One” initiative.

“This idea came out of our recent re-branding process. We wanted to make a more meaningful public statement by showing that our commitment to change is genuine rather than merely superficial. These are challenging times for business and communities and we feel compelled to act in an imaginative and positive way. It’s important to show what can de done and build on that.”

Coakley Brothers worked with local agency Whole Hog Productions on their re-branding effort. “This was a very refreshing approach to a re-branding project”, states Jim McVeigh, Whole Hog Productions. “The Coakley Brothers Team from the outset were very determined to back up their new brand image with a genuine commitment to making a difference in the community they live and work in. This is a lot more meaningful than hanging a nicely written Mission statement on a canteen wall. Coakley Brothers is a Milwaukee institution and this shows real leadership in tough times.”