Zizzo Group Advertising and PR: Receives Aster Award for Stay Healthy Minnesota Campaign

CONTACT

Lisa Ninmer
414-319-5700
lisaninmer@zizzogroup.com

MILWAUKEE – (July 7, 2009) –
Zizzo Group Advertising and PR (ZGA+PR) — the region’s most fearless, results-driven, integrated marketing firm — received a Bronze Aster Award in the category of newspaper advertising in a series, on behalf of Park Nicollet Health Services (Park Nicollet) in Minneapolis, Minn. The newspaper advertisements were a part of Park Nicollet’s
Stay Healthy Minnesota
campaign.

The
Stay Healthy Minnesota
campaign is a collaborative health education initiative between Park Nicollet, the
Star Tribune
and WCCO-TV. The purpose of the program is to educate Minnesota residents on health and wellness topics and to encourage consumers, when appropriate, to seek help. The newspaper advertisements, which are complemented with television ads and a dedicated Web site, target healthcare decision-makers in or around the Twin Cities, Minn. area.

“We are very proud that we could help inform the Minnesota public, while directing them to the experts at Park Nicollet to find the services that help heal the community,” said Michelle Sieg, creative director at ZGA+PR. “We are honored to be associated with a program that provides health and wellness information to all Minnesota residents.”

The advertisements, which appeared in the
Star Tribune
, garnered impressive results for Park Nicollet. The Parkinson’s disease topic increased awareness of the conditions and Park Nicollet’s specialized facility, resulting in increased phone inquiries and requests for full-day patient assessments. The bariatric surgery topic resulted in many phone calls for additional information. The eating disorders topic resulted in an increase in the number of outpatient programs and an increase in the number of calls that led to initial patient assessments.

About the Aster Awards
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Each year, the Aster Awards has an annual contest allowing entries designed, printed or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 16 years.

About Zizzo Group Advertising + PR
Zizzo Group Advertising and Public Relations (ZGA+PR) is the region’s most fearless, results-driven, integrated marketing communications agency. In providing counsel to a wide range of regional and national business-to-business and consumer clients, the firm creates programs that are measurable and drive its clients’ businesses. The firm specializes in advertising, public relations, strategic media planning and buying, branding, marketing, research, online and social media and creative services.

A Future 50 Company and a top-10 southeastern Wisconsin advertising agency, ZGA+PR represents many leading brands, including Cox Communications, Disney Broadcasting, Faith Technologies, Fifth Third Bank, Hearst Corporation, Hospital Corporation of America, Journal Communications, Marquette University, Media General, The Midwest Airlines Center, The Milwaukee Brewers, The Milwaukee Theatre, Tribune Company, The United Performing Arts Fund and U.S. Cellular. ZGA+PR has been recognized as one of Milwaukee’s “Best places to work” by
Milwaukee Magazine
. For more information, visit www.zizzogroup.com.

About Park Nicollet Health Services
Park Nicollet Health Services is an integrated care system that includes Park Nicollet Methodist Hospital, Park Nicollet Clinic, Park Nicollet Foundation and Park Nicollet Institute. Park Nicollet Health Services is based in Minneapolis, Minnesota and has more than 8,100 employees, including 630 physicians on staff.