FOR MORE INFORMATION, CONTACT:
Christina Roth
(414) 755-0066
June 24, 2009 /PRNewswire/ — Valvoline Instant Oil Change makes it easy for motorists to take advantage of the new Valvoline Engine Guarantee.
Drivers can participate in the program hassle-free by taking their vehicles to any Valvoline Instant Oil Change for service. Once signed up for the program, Valvoline Instant Oil Change will take care of all record-keeping for participants, as long as they continue to return to Valvoline Instant Oil Change for service.
Amid a number of confusing and convoluted claims, the Valvoline Engine Guarantee stands in contrast, speaking directly to what vehicle owners care about most – staying on the road. It’s no surprise that the maker of the world’s first engine oil is now offering the world’s first 300,000-mile engine guarantee.
“We’re putting our money where our mouth is,” said Sam Mitchell, president, Ashland Consumer Markets (Valvoline). “We want to keep people on the road. Period. Vehicles that use Valvoline continue to perform. We have the utmost confidence in our products, so we’re excited to now offer this best-in-class guarantee.”
Drivers can check out details of the new program by visiting any Valvoline Instant Oil Change for their next oil change service. Or, they can go to http://www.vioc.com for more detailed program benefits and limitations. Vehicles are eligible to be registered only before reaching 75,000 miles.
Participants can choose to opt-in to the Valvoline Engine Guarantee program at various levels: for instance, use Valvoline Premium Conventional motor oil for a guarantee up to 150,000 miles; MaxLife or DuraBlend motor oils for a guarantee up to 225,000 miles; and, for maximum protection and a guarantee up to 300,000 miles, use SynPower Full Synthetic or MaxLife Full Synthetic motor oils.
About Valvoline Instant Oil Change
Great Lakes Quick Lube, LP, licensed Franchisee of Valvoline Instant Oil Change, locally operates 104 service centers throughout Wisconsin, Illinois, Iowa, Indiana, Kentucky and Missouri areas. Great Lakes Quick Lube, LP is the largest independent franchisee of one of the nation’s largest providers of automotive fluid maintenance services and a subsidiary of Ashland Inc. (NYSE: ASH), a Fortune 500 company.
SOURCE: Valvoline
