Dahl Automotive: Acquires Mazda franchise

CONTACT:

Andrew Dahl

General Sales Manager/Co-owner

Dahl Automotive

561 Theater Rd.

Onalaska, WI 54650

(608)779-6444

adahl@dahlauto.com

OR

Dan Swift

General Manager

Dahl Automotive

561 Theater Road

Onalaska, WI 54650

(608) 779-2886

dswift@dahlauto.com

La Crosse, Wisconsin – (June 4, 2009) – Dahl Automotive is proud to announce their recent acquisition of a local Mazda franchise, formerly owned by Morrie’s Mazda.

Dahl Automotive’s reputation as a progressive company with a strong guest satisfaction philosophy is the central reason for the opportunity. The franchise was offered to Dahl by Morrie’s Mazda because of this reputation. Mazda quickly approved of the franchise acquisition with the Dahl organization exceeding the stringent approval criteria.

Dan Swift, General Manager of Dahl Automotive, said of the new partnership with Mazda, “The Mazda brand is a great fit for our company. Our Generation Ahead philosophy blends in seamlessly with Mazda’s futuristic and youthful styling. We look forward to aggressively growing the Mazda brand.”

Dahl Automotive will integrate the Mazda inventory at their downtown La Crosse location. The move will further enhance the downtown area as an import destination for car buyers.

For more information on the recent acquisition of the Mazda franchise please contact Dan Swift or Andrew Dahl.

At nearly 100 years old, Dahl Automotive is the ninth-oldest family-owned Ford dealership in the nation. The expanding company will now employ more than 150 team members. It has dealerships in La Crosse and Onalaska and in addition to the new Mazda brand, it offers Ford, Lincoln, Mercury, Mitsubishi, Subaru, Suzuki, and Hyundai.