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Associated Banc-Corp: CEO's remarks to Associated Banc-Corp Annual Meeting to be webcast 4/23/2004 Jon Drayna, Vice President, Corporate Communications Associated Banc-Corp 920-491-7006 News Release GREEN BAY, Wis. -- April 23, 2004 -- The remarks of Associated Banc-Corp (NASDAQ: ASBC) President and CEO Paul Beideman to the company's annual shareholders' meeting will be webcast live, starting at about 11:00 a.m. CDT Wednesday, April 28. The webcast will feature real-time audio and accompanying PowerPoint slides. Anyone wishing to listen must register in advance and should make sure he or she has all the necessary tools to view and hear the webcast. Please go to the Web page indicated by this URL: Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $15.5 billion. Associated has more than 200 banking offices serving more than 150 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com. |

