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Great Lakes Quick Lube: Receives “Spirit of Franchising” Award
1/2/2009

CONTACT: Barry Bronson
Ashland Communications
859 357-7393

LEXINGTON, KY. – Wisconsin-based Great Lakes Quick Lube LLC (GLQL) has been awarded the “Spirit of Franchising” Award from Valvoline Instant Oil Change (VIOC). The award was given at VIOC’s annual Franchising Workshop in Marco Island, FL. GLQL has five service centers in Madison and 30 in Wisconsin.

The award recognized GLQL success in increasing customer satisfaction levels dramatically, in making the most of the tools offered by VIOC to its franchisees and in promoting the Valvoline brand in markets in which it operates.

Great Lakes Quick Lube has been developing and operating automotive preventive maintenance service centers in Wisconsin, Illinois, Indiana, Iowa, Missouri and Kentucky since 2004 and now has a total of 105 Valvoline Instant Oil Change service centers in six states.

“Great Lakes not only increased customer satisfaction, they set an example for all franchisees in furthering the image of the Valvoline Instant Oil Change brand and that has positively impacted all the franchised service centers which now include nearly 600 stores,” said Bill Collier, vice president of franchising and development for VIOC. “GLQL is one of our fastest growing multi-state franchisees.”

“The Spirit of Franchising Award is a tribute to our entire organization,” said GLQL President Jim Wheat. “In a tough environment, we’ve maintained car counts and measurably increased customer satisfaction. Our entrepreneurial spirit complements the great support we get from VIOC and the result is steady growth and a strong relationship with the recognized gold standard in the quick lube industry,” Wheat said.

Valvoline, a commercial unit of Ashland Inc., has been serving American motorists longer than any other motor oil company and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Car Brite® car restoration products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for higher-mileage engines. The unit’s Valvoline Instant Oil Change® is the nation’s second largest quick lube chain.

Ashland Inc. (NYSE:ASH) provides specialty chemical products, services and solutions for many of the world’s most essential needs and industries. Serving customers in more than 100 countries, it operates through five commercial units: Ashland Hercules Water Technologies, Ashland Performance Materials, Ashland Aqualon Functional Ingredients, Ashland Consumer Markets (Valvoline) and Ashland Distribution. To learn more about Ashland, visit www.ashland.com.


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