Fact or Fiction: Exposing the 10 Biggest Myths of Event Webcasting

Webinar to explore best practices for putting your conference online

MADISON, Wis., July 22 /PRNewswire-FirstCall/ — “No one will come.” “It’s a burden on presenters.” “It will end up on YouTube.” If your event planning team has ever contemplated putting your conference online, this probably sounds familiar. But is it true? Sonic Foundry, Inc. (NASDAQ:SOFO) , the recognized market leader for rich media webcasting and knowledge management, will host a live webinar to separate event webcasting fact from fiction as Cody Kleven, Director of Event Services, and Justin Hartman, Event Services Manager, dispel the ten biggest myths about taking your event online.

The presentation will include:

— Discussion of the top ten myths about webcasting a conference, company address or press event

— Real-life case studies that combat negative perceptions of event webcasting

— Practical tips to avoid common webcasting pitfalls, including strategies to maintain attendance, keep both your virtual and physical audiences engaged and ensure smooth working relationships between event partners

Featured presenters:

Cody Kleven, Director of Event Services for Sonic Foundry, Inc., has worked in multiple roles within the webcasting industry. His diverse exposure to a multitude of clients and applications makes him a valuable resource to organizations seeking to improve their online communication through webcasting.

Justin Hartman, Event Services Manager for Sonic Foundry, Inc., holds over 15 years of video production and 4 years of event production specific to webcasting.

Moderator:
Erica St. Angel, Vice President of Marketing for Sonic Foundry

When: Live webinar Tuesday, July 22 from 1:00 p.m. – 1:30 p.m. Central. Also available on demand.

Where: To register for this complimentary online webinar, visit: http://www.sonicfoundry.com/webinar.

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) (NASDAQ:http://www.sonicfoundry.com) is the recognized market leader for rich media webcasting and knowledge management, providing education and training solutions and services that link an information-driven world. Based in Madison, Wisconsin, the company has received numerous awards including the 2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media’s Baseline Magazine’s sixth fastest-growing software company with sales under $150 million and Deloitte’s Technology Fast 500. Named a Bersin & Associates 2007 Learning Leader, Sonic Foundry’s webcasting and knowledge management solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for education, business, professional advancement and safety. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

First Call Analyst:
FCMN Contact:

Source: Sonic Foundry, Inc.

CONTACT: Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592,
tammyk@sonicfoundry.com

Web site: http://www.sonicfoundry.com/