Residential Design & Build magazine and HGTVPro.com align to showcase HGTV Dream Home(sm)
FORT ATKINSON, Wis. — Cygnus Business Media, a leading business-to-business media company, announced today it will partner with Scripps Networks interactive group to expand the reach of their respective media. In the coming months, Cygnus and HGTVPro.com will launch the first of several programs which includes a supplement series from Cygnus’ Residential Design & Build magazine showcasing the planning, design and construction of the 2009 HGTV Dream Home(sm). The magazine’s editorial content will be shared with HGTVPro.com. Broadcast video from leading lifestyle channel HGTV chronicling the building of the 2009 HGTV Dream Home will be also available on the websites of both companies. (http://www.hgtvpro.com/dreamhome and http://www.rdbmagazine.com/)
“This is a great opportunity for our readers to gain an insider’s perspective into the building of the HGTV Dream Home following everything from land acquisition, to framing, to final completion,” says Cygnus Group Publisher Tim Campbell. “HGTVPro.com visitors will have direct access to our expanded editorial content and features surrounding this build.”
“As HGTVPro.com has evolved, we continue to develop strategic partnerships that offer innovative new ideas to both our audience and our advertisers,” says Scripps Networks Director of National Ad Sales Daniel Meehan. “HGTV Pro’s Building of the HGTV Dream Home series and Residential Design & Build Magazine combines HGTV Pro’s expertise in home improvement video on television and online with a trusted print expert extending deep into the professional market. It’s a great fit for all involved.”
As home building consumers have become more interested in professional topics, designs and innovations, a new market of prosumers — professionals and consumers — has emerged. The Cygnus/Scripps Networks relationship enables the two companies to better serve that audience by sharing editorial content including photographs, feature stories, and streaming video for a more robust content offering. The cooperative agreement will also provide new platforms for each of the two companies and extend new marketing opportunities for their advertising customers.
“This alliance offers a variety of opportunities for professionals and prosumers who are interested in specific trades within the shelter market,” says Cygnus Business Media Co-CEO Carr Davis. “We are extremely proud to align our reputation in the professional market with HGTV which has established one of the most broadly recognized brands in residential building and remodeling. It is an integrated platform that offers our advertisers and readers expanded depth into this popular market.”
Residential Design and Build is the only high-end custom home publication dedicated to both residential architects and construction professionals. Editorial focuses on the close working relationship between architects who specify products, and builders who purchase and install them. Cygnus Business Media’s Building & Home Products segment reaches over 200,000 of the most important specifiers in the fields of residential remodeling, custom homebuilding, design, architecture, kitchen and bath design, surface fabrication, and specifying/design engineers each month.
Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites that attract more than 18 million unique visitors each month.
HGTVPro.com (http://www.hgtvpro.com/) is an online network for home professionals — builders, contractors and remodelers — with informative articles and videos showcasing new ideas in the industry from innovative products and home technologies to the latest building techniques and best practices. With leading industry experts contributing articles, videos and insight, HGTVPro.com is a Web site created by pros, for pros.
Cygnus Business Media’s Building & Home Products segment includes top industry publications. In addition to Residential Design & Build, the company publishes Kitchen & Bath Design News, Qualified Remodeler, and Surface Fabrication with corresponding websites — KBDN.net, Qualifiedremodeler.com, and Surfacefabrication.com. The Cygnus Expo division produces Kitchen & Bath Design & Remodeling Expo and Surface Fabrication & Design Expo.
