Associated Banc-Corp: Associated CEO Paul Beideman presentation at Super-Community Bank Conference to be webcast

News Release

GREEN BAY, Wis. – Feb. 23, 2004 – Associated Banc-Corp (Nasdaq: ASBC)
President and CEO Paul Beideman will present an update on the company’s
progress and prospects as part of the Super-Community Bank Conference in
Chicago tomorrow, Feb. 24.

His remarks will be webcast live and will be archived following the event.
Beideman’s remarks are scheduled for 2 p.m. CST. He will be presenting in
the mid-cap bank track. Interested parties can access the webcast through
the Associated Banc-Corp web site, at
http://www.associatedbank.com/AboutAssociated/InvestorRelations/.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified
multibank holding company with total assets of $15.2 billion, serving
Wisconsin, Illinois, and Minnesota through more than 200 banking offices.
Associated offers a full range of traditional banking services and a variety
of other financial products and services. More information about Associated
Banc-Corp is available at www.AssociatedBank.com.