First Bank Financial Center: Wins three financial education awards

Contact: Heather Dewey, Media Relations
Phone: (262) 560-2046
E-mail: heather.dewey@fbfcwi.com

Oconomowoc, Wis. – First Bank Financial Centre (FBFC) and its employees won three Excellence in
Financial Education (EFE) Awards at this year’s Wisconsin Bankers Association LEAD360 Conference. The EFE Awards promote the effective delivery of consumer financial products, services, and education by acknowledging the accomplishments of those that advance financial education in Wisconsin. The Wisconsin Bankers Foundation is proud to distribute these awards each year to deserving bankers and institutions.

Two years ago First Bank Financial Centre (FBFC) launched a new website complete with a Financial
Education Centre to help combat the financial literacy crisis. In recognition of this powerful community resource, FBFC was awarded the prestigious Financial Education Innovation Award.
FBFC’s Financial Education Centre is an online resource that includes learning modules covering topics including banking basics, loans and payments, paying for college, buying a home, planning for
retirement, and access to many calculators where you can evaluate your personal financial plans.

These modules are free for customers and community members alike and can be accessed anytime by visiting FBFCWI.com/letslearn. FBFC’s Hartford Branch Manager, Christa Gavin, was one of 13 bankers statewide recognized with a certificate of excellence for teaching 24 financial literacy classes in the last 12 months, and FBFC as an organization was recognized for its commitment to financial education.

“Financial literacy is a challenge for people of all ages and backgrounds,” said Mark W. Mohr, President and CEO of FBFC. “As a true community bank, it’s our privilege to help people feel more secure and confident with their finances.”

As a community bank, it is FBFC’s mission to make lives better in the communities they serve. As such, their research indicated a startling gap in financial knowledge among millennials in particular, but across all generations alike. According to a recent USA Today/Bank of America study, only 17% of millennials feel they have a great deal of experience or knowledge in personal finance and 41% are “chronically stressed” about money. In addition, 21% of Americans have nothing saved for retirement. These statistics show a great need for financial education in our society.
To learn more about First Bank Financial Centre, please visit FBFCWI.com or call (888) 569-9909.