NumbersUSA: TV ad in Speaker Ryan’s district asks why Congress is ignoring majority who wants less immigration

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Brantley Davis

202-775-8181

BDavis@DavisAdAgency.com

MILWAUKEE, WI (April 4, 2018) – NumbersUSA launched broadcast TV ads today in Wisconsin with the message that most voters want LESS immigration. The new ad is part of a seven-figure national, months-long campaign to remind Americans, elected officials and opinion leaders that polling shows American voters would like immigration cut to 500,000 or less annually.

“The news media and politicians conveniently ignore polls showing the majority of Americans want to reduce legal immigration, while focusing on polls saying voters want an amnesty for certain illegal migrants,” commented Roy Beck, president of NumbersUSA.

A national Harvard-Harris poll conducted in January 2018 found that 63% of American voters would like immigration cut to 500,000 or less annually – from an average of more than one million in recent years. The polling numbers were similar in Wisconsin. A Pulse Opinion Research survey conducted March 14-15, 2018 found that likely voters in Wisconsin’s midterm elections favored by nearly a 2-to-1 margin reducing legal immigration – with the majority desiring cuts of at least half.

“We want Speaker Ryan’s constituents who favor LESS immigration to know that most voters in Wisconsin agree with them – as do most voters nationally,” continued Beck. “Armed with that knowledge, we hope the people of Wisconsin will encourage Speaker Ryan to use his leadership to slow immigration so American wages can rise and so employers will more actively recruit from the tens of millions of working-age Americans who aren’t working at all.”

The TV ad opens on a map of the U.S. flanked by a horizontal axis representing each decade since the 1950s and by a vertical axis representing average annual immigration numbers. A hand draws a line across the map, beginning at the bottom left corner in the 1950s when immigration was 250,000 per year. Then the line quickly slopes upward, reaching its apex today as Congress allows one million new immigrants a year.

As the ad suggests, at no time during that quadrupling of annual immigration have polls found a majority – or even a sizeable minority of Americans – advocating any growth in immigration at all.

“Immigration is an emotionally charged issue. We’ve tried to avoid emotional traps in this ad and simply give viewers the numbers,” concluded Beck. “We think that’s one of the most effective ways to make our case. Because numbers count.”

To learn more about NumbersUSA, visit NumbersUSA.com. To view the TV ad, click the link