Contact:
Scott Bucher
(262) 617-0180
scottb@tractionfactory.com
Milwaukee, Wis. –May 1, 2017 – Traction Factory, a global business development and communications
firm, took home 16 trophies at the 2017 Bell Awards sponsored by the Milwaukee chapter of the Business Marketing Association (BMA) to showcase the best B2B work in the community. Over the past five years of this premier annual competition, the firm has been awarded 70 times including two best of shows.
This year, Traction Factory was honored with four Bell Awards and 12 Excellence Awards for clients
including Snap-on Tools, Snap-on Diagnostics, Toyota Material Handling, Inc,, and Hofmann as well as for Traction Factory branding and self-promotion. The BMA Milwaukee chapter presented the awards on Thursday, April 27 during its annual Bell Awards celebration in the Garage at the Harley-Davidson Museum®.
Traction Factory won Bell Awards in the following categories:
-B2B Advertisement – Single: Toyota Material Handling, Inc. Print Ad
-New Product Launch Campaign: Snap-on Tools PolarTek A/C Recycler Launch Campaign
-Photography: Toyota Material Handling, Inc.
-Branding or Rebranding: 2016 BMA Milwaukee Bell Awards
Traction Factory won Excellence Awards in the following categories:
-B2B Campaign (Production and media under $500,000): Snap-on Diagnostics MODIS Edge
Launch Campaign
-B2B Advertisement – Single: Snap-on Tools Floor Jacks Print Ad
-Trade Show Marketing and Exhibits (Design, production and promotion greater than $100,000):
Snap-on Tools Franchisee Conference
-B2B Collateral/Literature/Presentations-Single: Toyota Material Handlng, Inc. Brand Book
-B2B Promotional Product Materials: Snap-on Diagnostics MODIS Edge Launch Campaign
-B2B Promotional Product Materials: Snap-on Diagnostics Thermal Imager Launch Campaign
-New Product Launch Campaign: Snap-on Diagnostics MODIS Edge Launch Campaign
-Branding or Rebranding: Traction Factory Story
-Self-Promotion: Traction Factory Website
-Videos (Production less than $20,000): Snap-on Tools Kick-Off Franchisee Videos
-Videos (Production less than $20,000): Hofmann geodyna Brand Video
-Videos (Production greater than $20,000): Snap-on Tools Kick-Off Videos (Kids)
“Sitting still is not in our team’s DNA, so I’m very proud that for five years, our hard work has
consistently received recognition by the BMA’s respected national panel of judges,” said Scott Bucher, president of Traction Factory. “For us, the end game is always about developing momentum-building work that delivers results for our clients.”
This year, over 159 entries were submitted and evaluated on creativity and documented business
results. The judging panel of respected senior corporate marketers and leading B2B agency executives from around the country presented awards to 15 finalists.
