Contact: Christine Hojnacki, 414.347.5329
christine.hojnacki@bonton.com
Free Santa Selfies, kids’ crafts and a host of special activities highlight Santa Fest while new Danny Gokey version of “Santa Claus is Comin’ to Town” launches holiday campaign
MILWAUKEE, WI – November 30, 2016 – The Bon-Ton Stores, Inc. (NASDAQ: BONT) which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores brings all things merry and bright to center stage with Santa’s arrival. Celebrate everyone’s favorite jolly old soul during a special “Santa Fest” at every store location Saturday, December 3 and Saturday, December 10 from 11am-3pm.
Children and families can take free selfies with Santa, create family-friendly crafts including reindeer ears and holiday greeting cards, enter for a chance to win prizes and enjoy hot chocolate treats. Parents receive 30% off on kids’ apparel purchases all day. To find a Santa Fest location, visit bonton.com/santafest.
Adding to the holiday cheer is the launch of a partnership with American Idol alum and BMG recording artist Danny Gokey. Gokey’s exclusive recording of the classic “Santa Claus is Comin’ to Town” serves as the Bon-Ton Stores’ signature song for the 2016 holiday television campaign. The song will also be a bonus track on Gokey’s award winning holiday CD “Christmas is Here” which debuted at #1 on the Billboard Holiday Album chart last year. The CD with bonus track is available exclusively at Bon-Ton Stores. For every CD purchased, one dollar of the proceeds will benefit Sophia’s Heart, a non-profit organization which Gokey founded in honor of his late wife to serve at-risk children and families. The Bon-Ton Stores, Inc. aims to raise $10,000 for the non-profit in December.
“The holidays are a time to celebrate families” said Gokey. “It brings me a lot of joy to combine my passion for music with that special holiday spirit and share it with others. This is also the season of giving and I’m grateful to the Bon-Ton Stores for helping Sophia’s Heart change lives and restore hope for hundreds of kids and families.”
Gokey’s CD will be available at most stores and online for $11.98 December 1 through December 24. To learn more visit bonton.com/gokey starting December 1.
