Top Floor: Hires new director of growth and business development

Contact: Martha Herdendorf
Marketing Coordinator
2725 South Moorland Road
Suite 300
New Berlin, WI 53151 
888.947.4400

New Berlin, WI – Top Floor is pleased to announce its recent hire of Lisa Fetzer as the Director of Growth and Business Development. Lisa will play a significant role in the strategic development of the company as well as fostering communications with prospective clients. 

With over 25 combined years in higher education and real estate sales, she comes to Top Floor with a true entrepreneurial drive that began at an early age. Lisa is a graduate of DeVry University with a Bachelor of Science in Technical Management and an emphasis in Marketing. She is also currently pursuing her MBA at DeVry University. Throughout her professional career, she has trained over 250 sales people and led many teams to success with exceeding budgeted goals. She has a strong passion for details, including numbers, reports and forecasting.

Maura Strickler, Director of Client Services describes Fetzer as a valuable asset to the team. “We are very excited to welcome Lisa as the Director of Growth and Business Development at Top Floor. Not only will she bring a tighter focus on customer relationship quality to our sales team, but also be a great role model for our employees and vendors who come into contact with her.  As Top Floor continues to grow, we are confident that her many years of experience & expertise are exactly what we need to introduce our services to new markets.”

Prior to Top Floor, Lisa worked at Ottawa University and Chamberlain College of Nursing, where she managed enrollment operations, hired, trained staff and encouraged collaboration among team members. Additionally, she was responsible for developing lead sources and provided professional leadership to staff. 

Born and bred in the Chicagoland area, she roots for the Bears, Hawks, Cubs and Bulls and in her free time she enjoys playing bocce, the ukulele, exploring Wisconsin and cooking/baking at home. She loves to travel and is always looking forward to her next adventure.