Contact: Jenny Addis – This Is How We Roll Coordinator
addisjenny@yahoo.com
(715) 802-3456
BROOKFIELD, WI. (March 16 2016) – The third annual “This Is How We Roll Fashion” Show
Fundraiser & Community Awareness Event will be held on Sunday, April 24th from 3pm-5pm at
Brookfield Suites Hotel in Brookfield, WI. The event is co-hosted by Olympian Speed Skater Bonnie
Blair and Luke Bebeau of the well-known band-The Boogie Men. The proceeds benefit the Bryon Riesch
Paralysis Foundation (BRPF), whose goal is to find a cure for paralysis through funding the latest in
medical research, and to provide assistance to those that suffer from neurological disorders.
Jenny Addis, a longtime friend of the BRPF was injured in a car accident in 1997. Since that time, she has
committed to raising awareness for individuals suffering from paralysis. It has been Jenny’s dream to
organize and run a fashion show completely comprised of models in wheelchairs. That dream is now a
reality!
“This is How We Roll” was created to highlight the importance of medical research, wheelchair
accessibility and inclusion within the community by breaking down barriers and changing the stereotypes
society has about wheelchair users. Models include a diverse group, ranging from teachers, nurses,
lawyers, school children to pageant titleholders.
Over the last two years, our hosts have introduced 75 remarkable models, (men, women, and children of
all ages), representing the Midwest, to the runway. All of the models are in wheelchairs and are “Rolling
the Runway for Spinal Cord Research”. With more than 300 people in attendance at these events, the
fashion show has raised nearly $30,000.00 for the Bryon Riesch Paralysis Foundation.
On April 24th, we roll again! Seating and raffle begin at 2:00 pm with the fashion show to follow from
3:00-5:00 pm. All are invited to attend this afternoon of inspiration and fun! We can’t do it alone. We are
in need of Sponsors, Volunteers, Retailers and Models. If you know anyone that may be interested in
participating in some way, please contact Jenny Addis, Fashion Show Coordinator, 715-802-3456
or addisjenny@yahoo.com. Purchase advance tickets and save $5 per ticket! Plus, receive a souvenir
bracelet from the event. For ticket information and to learn more about our cause go to www.brpf.org and
Jenny’s story at www.InspirationSpeaks.me. Follow us on Facebook: This Is How We Roll.
