Zizzo Group: Hired by the Prairie School in Racine to develop communications strategy

Contact:

Danielle Archiello

414-319-5700

daniellearchiello@zizzogroup.com

ZIZZO GROUP HIRED BY THE PRAIRIE SCHOOL IN RACINE TO DEVELOP COMMUNICATIONS STRATEGY

MILWAUKEE – (February 26, 2015) – Zizzo Group (ZG) – the region’s most fearless, results-driven, marketing firm – announced it has been selected by The Prairie School in Racine to formulate a long-term marketing communications strategy. To kick off these efforts, ZG will develop, create, manage and produce a brand new alumni publication.

Since first opening its doors in 1965 with a student body of 75, The Prairie School has grown to be one of the Midwest’s finest independent schools, with a top-notch faculty, challenging academics and unique educational offerings. Located near Lake Michigan, The Prairie School is one of the top college preparatory schools in southeastern Wisconsin and northern Illinois serving students residing in areas including: Racine, Kenosha, Oak Creek, Franklin and Winthrop Harbor.

The Prairie School has selected ZG to initially develop a strategy for its alumni communications that will strengthen engagement with its growing alumni population – a valued and important part of The Prairie School’s community. ZG will also work to support ongoing alumni outreach using other channels as appropriate and will work to increase the school’s presence on social media.

The Prairie School will benefit from ZG’s wide-ranging education practice. The firm has extensive national and local experience with academic medical schools such as the University of Washington School of Medicine in Seattle and the University of Toledo, and also with local educational institutions such as Marquette University, Alverno College, Waukesha County Technical College and Cristo Rey Jesuit High School Milwaukee.

“We partnered with Zizzo Group because we know they will help us tell our story and make our vision a reality,” said Nathaniel W. Coffman, head of school at The Prairie School. “With their support, I’m confident we will achieve our goal of connecting The Prairie School today with 45 years of alumni while we focus on helping every child be his or her best self.”

“We are excited to work with The Prairie School because of the deep roots it has in the community,” said Anne Zizzo, president and CEO of Zizzo Group. “Our experience and results-oriented approach will bring The Prairie School’s vision to life and further its reputation as one of the top college preparatory schools in southeastern Wisconsin.”

About The Prairie School

The Prairie School is a nationally renowned independent, private, school in Racine, WI enrolling about 700 students in grades pre-kindergarten through grade 12. It was founded 50 years ago by two mothers with a vision; one of them a member of the S.C. Johnson family and the other, her friend. The Prairie School’s individualized, student-centered educational philosophy and approach is supported by small class sizes and a low student-to-faculty ratio. The school’s mission, purpose and passion are to unlock the potential of its students. There are about 1,800 alumni living throughout the world. Learn more at www.PrairieSchool.com.

About Zizzo Group

Zizzo Group is the region’s most fearless, results-driven, integrated marketing agency. The agency provides counsel to a wide range of regional and national business-to-business and consumer clients, creating programs that drive business and provide measurable results. Zizzo Group specializes in strategic marketing, advertising, public relations and social media, media planning and buying, creative services, new media development, branding, research, and conversation marketing.

A future 50 company and a top 10 Milwaukee-area advertising agency, Zizzo Group works with many leading brands. Zizzo Group has been recognized as one of Milwaukee’s “Best Places to Work” by Milwaukee Magazine. For more information, visit www.ZizzoGroup.com.