The Dean Group: So you want to make your own video?

It was a great idea, at least at the time.

The latest stats for online video showed video increases email click-through rates by 97%*, while press releases including video have a 500% increase in views!** Which is why Acme Widget decided to produce its own video to promote a new line of Acme Left-Handed Widgets.

How hard could it be? Point, shoot, upload!

To help matters, the boss had just purchased a spiffy new pocket video camera to record photos and HD video on his vacation. And the boys in IT certainly would know how to put video online.

A year later, Acme’s video is still incomplete. In that time, the boss’ camera has finally been found after being lost for several weeks; the sales manager has outlined what he wants in the video but hasn’t found time to develop a script; the designated project coordinator (who never wanted the project in the first place, thank you) has gone on maternity leave; her replacement project coordinator is yet to be named; the person responsible for naming a replacement has just been tasked with the next ISO audit, and the person whose idea it was to do the video in the first place has taken a new job in Poughkeepsie. Oh yes, and the IT department has determined they have insufficient bandwidth to support video.

Did we mention that while all this was evolving, Acme’s biggest competitor launched a new video and now controls the left-handed widget market?

More than three steps: While it’s not extremely difficult to record video and upload it to the Internet, it’s the successful completion of the myriad steps in between that separate so-so videos and really successful videos. Some of the more common steps are listed to the left. Depending on the video, any of these steps can be the difference between success and disaster.

More importantly are the two biggest factors affecting success: Time and Experience. Acme spent thousands of dollars not producing a video. Everyone could have been doing more productive work.

Do what you do best and let others do the rest is an effective business mantra.Dean Group Media has the Emmy-winning experience needed to successfully produce your video. And because video is what we do, we’re sure to take the time necessary creating a video that exceeds your goals and objectives. We can also work with your marketing firm or advertising agency.

It’s your statement! About you and your organization. Why not put the professionalism into it that it deserves? Dean Group Media can team with you at any level, from taking handling the entire project to a successful delivery, to helping out with a few steps along the way, such as professional editing, and at a cost truly less than you can do it for yourself. Call us!

At Dean Group Media, It’s About Results.

For a no-obligation conversation about your video needs, call 262-238-8740.

Dennis Dean is managing partner with Dean Group Media. He is an award-winning producer of video programming and content. He may be reached at dennis@deangroup.com.