First Business Financial Services: Promotes Rick Nelson and Pamela Gould

Contact:

Kelley Dixon

Marketing & Events Coordinator

First Business Financial Services, Inc.

Phone 608-232-5774

kdixon@firstbusiness.com

MADISON, WI, December 2, 2010 – First Business Financial Services, Inc. (NASDAQ: FBIZ) announced today that Rick Nelson and Pamela Gould have been promoted to Senior Credit Analysts.

Rick has been with First Business since July of 2007. He graduated from University of Wisconsin–Milwaukee with a Bachelor’s Degree in Business Administration in Finance with a minor in Economics.

Pamela has been with First Business since July of 2008. She has over seven years of experience in the banking industry, with an emphasis in accounting. Pam is a graduate of the University of Wisconsin–Whitewater with a Bachelor of Business Administration degree in Finance.

About First Business Financial Services, Inc.

First Business Financial Services (NASDAQ:FBIZ) is a $1.1 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. It is the 3rd largest Wisconsin-based commercial bank holding company listed on NASDAQ or the NYSE. Its companies include: First Business Bank – Madison; First Business Bank – Milwaukee; First Business Bank – Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit http://www.firstbusiness.com or call (608) 238-8008.