Contact: Kristy Klug
262.677.3407
kklug@dcicheeseco.com
Consumers invited to create new cheese spread flavor through enter-to-win contest
RICHFIELD, Wis., September 20, 2010 – DCI Cheese Company (DCI) is pleased to introduce “Spread Great Taste”, a contest offering consumers the chance to create the next new flavor for Black Diamond’s award-winning line of aged cheddar cheese spreads. Take One machines supplying free Black Diamond recipe brochures will be positioned in participating retailers across the country during the promotion. Consumers with smart phones can connect directly to http://www.dcicheeseco.com/blackdiamond for coupons, recipes and beverage pairings via the brochure’s smart phone tag. This website will also feature an online entry form and rules detailing the specifics of the October 1 – November 30 contest.
Black Diamond’s world-renowned aged Cheddars represent more than 100 years of traditional craftsmanship by one of Canada’s most acclaimed cheese producers. Black Diamond Aged Cheddars are noted for their classic, full flavor combined with a rich, crumbly texture and pleasant sharpness developed slowly through careful and natural aging. Black Diamond’s award-winning gourmet cheese spreads are made with 2-year aged cheddar and feature the same robust flavor in a creamy, spreadable texture.
Black Diamond cold pack spreads are currently available in three flavors: Extra Sharp Cheddar, Cheddar with Merlot and Cheddar with Chardonnay. Through the enter-to-win contest, consumers will have the opportunity to develop the line’s fourth flavor.
“Black Diamond spreads are perennial favorites for holiday entertaining,” says Dominique Delugeau, Senior Vice President of Sales at DCI. “Black Diamond’s customers have always been vocal about their love for the current flavors, but they’ve also shared a few new flavor suggestions with us through the years. This contest gives Black Diamond’s biggest fans the opportunity to be the official creator of a new Black Diamond spread.”
The Black Diamond “Spread Great Taste” contest is available to all legal residents of the United States and District of Columbia age 18 and older. Promotional displays featuring smart phone tags directing consumers to the contest’s website (http://www.dcicheeseco.com/blackdiamond) will be located in participating retailers nationwide. Submissions will be accepted through November 30, 2010.
About DCI Cheese Company
An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer, manufacturer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including Black Diamond®, Goldy’s®, Joan of Arc®, King’s Choice®, Meza®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. DCI’s mission is to be the leading solution-based provider in the cheese industry and actively seeks strategic partnerships to expand their manufacturing, branding, sales, marketing and distribution. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit http://www.dcicheeseco.com.
