American Society for Training and Development: Maximizing your company’s training investment

For More Information Contact:

Kristin Ford

Phone: 952-697-3678

Email: kristin@pctrainingsource.com

Josh Bersin of Bersin & Associates to speak at the September monthly meeting of the American Society for Training and Development (ASTD-TCC)

MINNEAPOLIS, Minn. – The Twin Cities’ largest professional organization for employee training and development will be hosting Josh Bersin, internationally known speaker and researcher on employee empowerment at its September monthly meeting. Bersin will present information on recent research findings on the impact of company culture on training efforts.

American Society for Training and Development – Twin Cities Chapter (ASTD-TCC) invited Bersin to speak at their monthly meeting on September 24, 2010 at the Metropolitan Ballroom in Golden Valley, MN. The breakfast meeting runs from 8:30 am to 11:00 am.

Bersin will present the key findings of his firm’s 2010 study, “High-Impact Learning Culture: 40 Best Practices for an Empowered Enterprise.” The study investigated more than 120 different strategies and behaviors in more than 400 companies, and found a set of 40 high-impact practices which define a “high-impact learning culture.”

Research shows that a company’s learning culture has a far greater business impact than any other factor, including training budgets, the training organization structure, and training staff size.

“Far too often, company managers and training and development professionals respond to learning needs with new content and programs – without consideration of the critical cultural practices which encourage people to learn, “ said Kristin Ford, Incoming President of ASTD-TCC. “Josh Bersin is speaking to us on a timely topic to help Minnesota employers make the most of education and training budgets.”

It is estimated that American organizations spent over $134.07 billion dollars in 2008 on employee training and development; a large investment even in tough economic times.

Bersin will offer insight into employee empowerment (four of the top five practices fall into this category), and informal learning (most of the highest-impact practices are not associated with traditional, formal training). Attendees will learn about steps they can take to improve these practices and processes, and to help strengthen culture in their organizations.

Cost

$30/ASTD-TCC or PACT (Professional Association of Computer Trainers) member; $45/non-member; $20/student (enrolled in an accredited post-secondary degree program for more than half time); +$10 after 9/21/10