KW Advertising: Metropolitan Builders Association assigns 2010 Parade of Homes marketing responsibilities to KW Advertising

For further information, please contact:

Gary Ebert, President of KW Advertising

262-786-4402, ext. 101

garye@kwadvertising.com

BROOKFIELD, WI (April 27, 2010) – The Metropolitan Builders Association (MBA) has assigned 2010 Parade of Homes marketing responsibilities to KW Advertising.

“The MBA was the originator of the annual Parade of Homes event and the 2010 MBA Parade of Homes will mark the 65th anniversary of the longest running Parade of Homes in the nation,” said Gary Ebert, KW Advertising’s President. “It’s a milestone that we are thrilled to help the MBA plan and execute through an integrated mix of creative marketing, advertising, public relations and special event initiatives.”

“KW Advertising was selected because it has the strategic approach, marketing expertise and public relations know-how to make this year’s 65th MBA Parade of Homes a highly publicized, highly attended and highly successful event,” said Tim O’Brien, MBA President.

The annual new home event will feature a total of 23 must-see home models and will be held August 21st through September 12th at three Southeastern Wisconsin locations – Pewaukee (Broken Hill subdivision), Oak Creek (The Bluffs of Oak Creek subdivision) and Richfield (Reflections Village subdivision). The 23 home models, built by some of Southeastern Wisconsin’s award-winning home builders, will be open to the public and dispersed across each of the three subdivisions resulting in an exciting variety of models at each location. Event specifics and ticket sales information will be announced at a later date.

ABOUT THE METROPOLITAN BUILDERS ASSOCIATION (MBA)

The Metropolitan Builders Association, located in Waukesha, WI, is a not-for-profit trade association that represents over 1,000 companies involved in the construction, development, and remodeling of single and multifamily housing and light commercial property in Waukesha, Washington, Ozaukee, Jefferson, and Milwaukee counties. Collectively, its members employ tens of thousands of workers in the Milwaukee area and conduct millions of dollars of business each year. For more information, visit MBAonline.org or The Metropolitan Builders Association’s Facebook page.

ABOUT KW ADVERTISING

KW Advertising, located in Brookfield, WI, is a full-service agency that offers results-driven advertising, marketing, public relations, research and interactive services to business-to-business and business-to-consumer clients. For more information visit kwadvertising.com or KW Advertising’s Facebook page.