For Immediate Release
Contact: Karl Robe
(414) 274-3008
krobe@insidesh.com
MILWAUKEE – April 13, 2004 – Whyte Hirschboeck Dudek (WHD), one of
Wisconsin’s most respected general counsel and litigation firms, today named
Scheibel Halaska (SH), a local integrated marketing communications firm, as
agency of record for designing and implementing a brand-based strategic
communications program.
According to Mark Miller, CEO, Whyte Hirschboeck Dudek, the program began
with repositioning WHD’s brand. “From the onset, Scheibel Halaska
demonstrated a deep and unwavering commitment to corporate branding.
Their process for helping clients articulate a brand story that is both
compelling and credible really piqued our interest given the crowded legal
landscape. And, their experience in developing creative brand-based
marketing communications convinced us they’re a perfect fit to support our
future goals.”
“From a brand perspective, WHD has a great story to tell. Our research
substantiated that their clients value their competence, experience and
creativity. And that they provide exceptional service. Their attorneys and
their clients gave us tremendous insights into ways that we can truly
differentiate WHD from the competition,” said Mary Scheibel, SH
principal. “We are thrilled to be able to partner with WHD in creating a
powerful brand and taking it to the marketplace.”
Scheibel says building brands encompasses far more than a new logo and
tagline. In fact, the most effective brands are built internally, as well as
externally, with company-wide support from employees who advance the
brand promise with their every action.
“Internal audiences need to value and embody the brand for it to have
maximum value,” said Scheibel. “Nowhere is this more true than in the legal
profession. In WHD’s case, we will be working closely with their attorneys
so
they can take ownership of the brand and become brand ambassadors. This is
critical to our success. Our goal is to align the firm to tell a consistent,
compelling story in the marketplace.”
Scheibel Halaska offers a full spectrum of business communications services—
from branding and positioning to the development of strategic
communications in domains that include advertising, public relations,
employee mobilization communications, direct marketing, sales
communications and more. For more information about Scheibel Halaska, go to
www.insideSH.com.
Founded in 1943, Whyte Hirschboeck Dudek is one of Wisconsin’s most
respected, full-service law firms. With a goal of helping its corporate and
business clients succeed in a continually changing marketplace, Whyte
Hirschboeck Dudek is committed to exceptional service and innovative yet
practical general counsel and litigation solutions. Its team of legal
professionals reflects the practice area expertise, technical knowledge and
real-world experience that local, regional and national clients demand
today.
The firm currently has offices in Milwaukee, Madison, Manitowoc and
Menomonee Falls. It also maintains a satellite operation in Washington D.C.
to
support its government affairs division (WHDGA).
