FOR IMMEDIATE RELEASE
Contact: Linda Abbott: 608-826-6215
Email: abbott@chorus.net
MANITOWOC, Wis. – DOWCO, Inc. is among the top 100 Influential Powersports Companies, according to Ehlert’s Powersports Business, a leading industry trade publication.
DOWCO manufactures products and accessories for the powersports industry, including Guardian® motorcycle and ATV covers, and premium motorcycle luggage.
In choosing the top 100, Minneapolis-based Ehlert’s Powersports Business said it looked for companies that demonstrated their influence in substantial ways during the past six years, including market share, product development, industry involvement and innovation.
“We’re certainly pleased to get this kind of recognition,” said Chuck Webster, company president. “It means the hard work we’re putting into new product development and innovation are being noticed by some of the most knowledgeable people who report on our industry.”
Webster is quick to credit DOWCO employees, whose ideas, energy and enthusiasm he attributes to the company’s success.
Last weekend, DOWCO unveiled several new products at the Dealer Expo in Indianapolis, the largest powersports trade show in the nation. New products include the Rally® Roller, motorcycle luggage on wheels; a trailerable ATV cover (specially designed for ATV transport); and an indoor storage cover for custom-built motorcycles.
DOWCO also rolled out a new brand strategy for its Guardian® covers designed to establish a deeper connection with the passion and enthusiasm of powersports consumers. New packaging includes high impact action photography, testimonials and product benefits. A new logo and tagline “Play for Keeps™” have been created.
Ehlert Publishing Group, Inc. publishes more than a dozen trade and consumer magazines, including Rider, American Rider, ATV Magazine and Snowmobile.
In addition to its powersports products, DOWCO is one of the largest manufacturers of custom-fit OEM-authorized boat covers in the U.S. For more information, call 1-800-558-7755 or visit www.dowco-inc.com.
